Case Study: BeOnAir.com

Problem:

The Ohio and Illinois Centers for Broadcasting has become one of the top educational programs for radio and TV broadcasting, expanding to five campuses across the country. The school had out grown its prior website and it became problematic updating each campuses sections from one office.

Additionally, the school was launching the first broadcasting media program for Spanish-speaking students and needed another web portal custom to the Spanish -speaking community.

Approach:

First, the look and feel of the website was revamped to give a clean and easy-to-navigate experience to any user.  In addition, owebtech implemented its own content management system that allows staff at each school to quickly manage information about events, guest speakers, instructor’s information, and any other desired content.

With the launch of the new Spanish media program, owebtech developed www.mediosunio.com, a mirrored site of beonair.com which is completely in Spanish.

Results:

  • Only 10% of students applied online on the old website, and today over 80% use the website for applications.
  • Leads have increased by 50% since website launch.
  • Higher search engine visibility.
  • The Spanish version  has received 1000 of visitors across the world.